Alright, let’s yak about them skin creams, the ones them young folks are always gabbin’ about. You know, the kind that come in them little bottles and cost a pretty penny, or so they say. But then there’s this one brand, “The Ordinary,” they call it. Heard it’s makin’ a big splash, even without all them fancy ads with the pretty girls and all that jazz. How’d they do it? Well, that’s what I’m here to chew the fat about. This here article, it’s gonna tell ya how them video thingamajigs helped “The Ordinary” become a big deal, even if you ain’t got a pot of gold to spend on fancy-schmancy advertising.
The Young’uns and Their Videos
Now, them young folks, they’re always glued to their phones, watchin’ all sorts of videos. TikTok, YouTube, whatever they call ’em. “The Ordinary,” they figured that out real quick. They didn’t go wastin’ money on them big TV commercials, oh no. They went straight to where the young’uns are – on their phones! See, these youngsters, they ain’t got a lot of money to throw around. They like things cheap, but good. And “The Ordinary,” they make stuff that don’t cost an arm and a leg, but it works, or so I hear.
Word of Mouth, but with Videos
Back in my day, if you liked somethin’, you told your neighbor, maybe your cousin down the road. That’s how things spread. Nowadays, it’s all different. Them young folks, they make a video about it! Say they got a pimple the size of a pea, and this “Ordinary” cream made it disappear. Boom! They make a video, put it online, and bam! Millions of other young’uns see it. It’s like word of mouth, but way faster and reachin’ way more folks.
- Showing, Not Just Telling: Them videos, they ain’t just talkin’ heads yakkin’ about the cream. They show you! They show you the pimple, they show you the cream, they show you the pimple disappearin’. Seein’ is believin’, ain’t that what they say?
- Regular Folks, Not Fancy Models: You ain’t gonna see no movie stars in them videos, nope. It’s just regular folks, like you and me, or well, like them young’uns. That makes it feel real, you know? Like, if it worked for that girl next door, maybe it’ll work for me too.
- Lots of Videos, All the Time: It ain’t just one or two videos, no sir. There’s a whole heap of ’em! Every day, there’s new videos poppin’ up. Keeps the buzz going, keeps folks talkin’ about “The Ordinary.”
Keepin’ it Simple and Honest
Another thing “The Ordinary” did smart, they didn’t go around makin’ big promises. They didn’t say their cream would make you look 20 years younger overnight. They just said what it does, plain and simple. And them young folks, they like that. They’re tired of all the fancy talk and fake promises. They want somethin’ that works, and they want the truth. And that’s what them videos showed ’em, the truth about the cream. Not some fancy story, just the facts, ma’am, just the facts.
Saving Money, Makin’ Millions
Now, here’s the kicker. By not spendin’ a fortune on them fancy ads, “The Ordinary” could keep their prices down. And that made ’em even more popular! See, them young folks, they’re smart. They know when they’re bein’ ripped off. But when they see a good product at a good price, they’re all over it. And they tell all their friends, and they make more videos, and the whole thing just keeps on rollin’. So, even though they didn’t spend big bucks on ads, they ended up makin’ a whole lot of money. Guess that shows you don’t always need a fancy song and dance to get folks’ attention.
The Bottom Line
So, what’s the big takeaway from all this? Well, it’s that them videos, they’re powerful things. They can make or break a brand, ‘specially these days. “The Ordinary” figured out how to use ’em right. They kept it real, kept it honest, and kept it cheap. And that’s why they’re doin’ so well, even without all them fancy ads. They let the young’uns do the talkin’, and the young’uns did a mighty fine job of it. Word gets around fast when it’s comin’ from regular folks, not some slick-talkin’ salesman. And that, my friends, is how video advertising helped “The Ordinary” become a big name in the skin cream game.
More than Just Skin Deep
Now, some folks might say it’s just luck, but I don’t think so. “The Ordinary” they understood them youngsters. They knew they wanted good stuff without payin’ through the nose. And them videos, they just showed that. It wasn’t no magic trick, it was just plain common sense. Give folks what they want, at a price they can afford, and they’ll spread the word for ya. And in this day and age, that word spreadin’ happens on them videos. So, if you’re thinkin’ of startin’ a business, or if you got one already and you’re tryin’ to make it grow, you better pay attention to them videos. They’re the new way of doin’ things. Forget them fancy ads and them fancy models. Just show folks what you got, be honest about it, and let them do the talkin’. That’s the “Ordinary” way, and it seems to be workin’ pretty darn well.
Tags: [The Ordinary, Video Advertising, Skincare, Marketing, Social Media, Budget-Friendly, Millennials, Gen Z, Brand Building, Consumer Behavior]
