Today I want to talk about something I’ve been messing around with lately – Chico’s models. Yeah, you heard that right, the models from those Chico’s catalogs that your mom probably gets in the mail.
So, I was flipping through one of their catalogs the other day, you know, just killing time. And I started noticing these models. They’re not your typical, like, super young, runway types. These ladies are a bit older, you know, like 45 and up, with real bodies and wrinkles. And they looked happy!
I thought, “Hey, that’s kinda cool.” It got me thinking about how rare it is to see that in ads. So, I did a little digging. I went on their website, checked out their social media, you know, the whole nine yards.
Here’s what I found:
- They’re all about real women. Chico’s really seems to embrace the idea that beauty comes in all ages, shapes, and sizes. They’ve got models of different ethnicities, different body types. It’s not just one look.
- They use some familiar faces. I recognized a few of these women from, like, way back in the day. I swear one of them was on a soap opera I used to watch with my grandma. It’s like seeing old friends. One of the models name is An, and another is Karen, I think.
- They let the models’ personalities shine through. It’s not just about the clothes, you know? They show these women laughing, dancing, just being themselves. It’s like they’re saying, “Hey, life doesn’t end at 40.”
- They sell it. I’ll admit it, I actually found myself wanting to buy a few things. These models make the clothes look good, sure, but they also make the whole lifestyle look appealing. Like, I want to be that confident and happy when I’m their age.
My Thoughts
I ended up spending a whole afternoon just browsing their stuff and reading about their models. I even watched a few videos of them talking about their lives and how they feel about aging. I think they use these models to target baby boomers, as their main customers are getting older.
It was actually pretty inspiring. It’s like a reminder that you don’t have to disappear when you get older. You can still be stylish, vibrant, and, yeah, even sexy. They have hundreds of stores across the US, and even some outlets. I might actually go in and check one of them out.
So, yeah, that’s my little deep dive into the world of Chico’s models. It was a fun little experiment, and it definitely made me think about how we see beauty and aging. It’s not every day that a clothing catalog makes you think, you know?
Anyway, that’s all for now. Let me know if you’ve ever noticed these models, or if you have any thoughts on this whole thing. I’d love to hear what you think!
