Okay, so, let me tell you about this thing I tried out the other day. It’s called “see-through close,” and it’s all about getting sales closed, but in a way that feels more genuine. It got me thinking, how could I really understand what the customer needs and show them I’m on their side?
First off, I started digging deep into who my ideal customer really is. It wasn’t just about knowing their job title or industry. I went deeper, trying to figure out their everyday problems, what keeps them up at night, and what they’re really hoping to achieve. This took some time, chatting with current customers, reading forums, and even checking out what people complain about online.
Then, I mapped out the whole sales journey. Not the way I wanted it to go, but the way it actually happens for the customer. Each step, from the first time they hear about us to when they decide to buy, I wrote it all down. I tried to see it from their eyes, understanding their doubts and questions at each stage.
- What are their initial questions?
- What makes them hesitate?
- What finally convinces them to take the leap?
This is where the “see-through” part comes in. I started being super open with potential customers. Instead of pushing a sale, I laid out all the info, the good and the bad. If I sensed they were unsure, I addressed it head-on. “I see you’re concerned about the setup time. That’s valid. Here’s what we can do to make it easier…” It’s about showing them you get it, you know?
And you know what? It changed everything. Those conversations became more like partnerships. We talked through their concerns, and I offered solutions that really fit, not just what I wanted to sell. Sometimes, it meant admitting our product wasn’t the perfect fit, and that’s okay. It built trust, and people appreciate that.
The last part, getting them to say “yes,” well, it almost took care of itself. Once they felt understood and saw I was genuine, making the purchase just became the logical next step. We’d go over the details together, making sure everything was clear and they were comfortable. No pressure, no tricks.
Honestly, this whole “see-through close” thing, it’s not just about closing deals. It’s about changing how we think about sales. It’s less about pushing a product and more about solving problems together. And let me tell you, it feels a whole lot better, and works like crazy too.
