Well, let me tell ya somethin’ about this here… “campaign maybe it’s maybelline,” or whatever they call it.
Maybelline, Maybelline… I heard that name somewhere before. Oh yeah, them fancy makeup things the young girls in the city use. My old bones don’t need none of that paint, but I reckon it’s a big deal for some folks.
- Now, this “campaign,” sounds like some kinda big to-do. Like when the traveling salesmen used to come through town, hawking their wares and makin’ a big fuss. ‘Cept this time, it’s all on them… whatchamacallits… the interwebs, ain’t it?
- This “Maybe It’s Maybelline” thingy, they say it’s been around a long time, like back in the nineties. That’s way before them smartphones and such. I remember washin’ clothes by hand back then, no fancy machines for us.
- They sayin’ it’s a jingle, a little tune. Like them songs they play on the radio, but shorter and catchier. Kinda like that ditty they used to sing for soap, “Ivory soap, it floats!” Remember that one? Catchy, right? Guess they want this Maybelline song to stick in your head too.
These city folks, they always got somethin’ new goin’ on. They call it “social media” now. Back in my day, social media was gossipin’ over the fence with your neighbor while hangin’ out the wash. But I guess times change, huh? They want this Maybelline song all over them… tick-tocks and face-books, or somethin’ like that.
They got these… “agencies” they work with. Gotham and Sixime Son, they call ‘em. Sounds fancy, don’t it? Like them fellas in suits who come to town and talk about “branding” and “marketing.” I just call it sellin’ stuff, but I guess they gotta make it sound important.
This whole campaign thing, it’s about makin’ people remember Maybelline. They want you to hear that little jingle and think, “Oh yeah, that’s that makeup stuff.” It’s like when you smell fresh-baked bread and you think of your grandma’s kitchen, know what I mean? They want that Maybelline song to be stuck in your head like a fly on honey.
They got these “brand ambassadors” too. Pretty young things, I bet. They’re the ones who show off the makeup and smile pretty for the cameras. They probably get paid a pretty penny for that, too. Good for them, I say. Better than workin’ in the fields all day, that’s for sure.
This “Maybe It’s Maybelline” saying, it’s been around for ages. “Maybe she’s born with it, maybe it’s Maybelline”. They’re bringin’ it back, but they’re makin’ it new, too. Like takin’ an old quilt and patchin’ it up with some new fabric. It’s still the same quilt, but it’s got a fresh look to it. They want the young folks to like it, the ones who weren’t even born when that old jingle first came out.
They talk about a “refreshed brand melody.” That just means they changed the tune a bit, made it sound more modern. Like when them young fellas take an old hymn and make it into a rock and roll song. It’s the same words, but it sounds different. They gotta keep up with the times, I guess. Can’t be singin’ the same old song forever, or folks will get tired of it.
This whole campaign, it’s a big hullabaloo, that’s for sure. They’re spendin’ lots of money, I reckon. Makin’ videos, puttin’ up billboards, and plasterin’ it all over them interwebs. They want everyone to know about Maybelline, and they want that little jingle to be stuck in everyone’s head.
Well, I don’t know much about makeup or these fancy campaigns, but I know a thing or two about hard work and makin’ things last. And if this Maybelline company wants to stick around, they gotta keep folks interested. Maybe this new campaign will do the trick. Maybe it won’t. Only time will tell, I reckon. But one thing’s for sure, them city folks sure know how to make a fuss about things.
So, that’s the long and short of it, as far as I can tell. This “campaign maybe it’s maybelline,” it’s just another way of sellin’ stuff, only they’re usin’ fancy words and catchy tunes to do it. And if it works, well, good for them. And if it don’t, they’ll just try somethin’ else. That’s the way the world works, ain’t it?
