Okay, so I’ve been seeing this guy Alex Hormozi pop up all over my feeds lately. He’s that entrepreneur dude who’s always talking about making crazy amounts of money. Seems like everyone’s obsessed with his book, “$100M Offers: How To Make Offers So Good People Feel Stupid Saying No”. I kept hearing about it and finally, I figured, why not give it a shot? Maybe this guy’s got the secret sauce.
So, I got my hands on a copy of the book. I started reading it, trying to really understand what he was going on about. Honestly, I was pretty skeptical at first. I mean, who makes a “$100 million offer”? But, the more I read, the more I started to see the logic in his approach. It’s not really about making a single $100 million deal. It is about how to create value, and make your offer really unique.
Here’s what I did:
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Read the book cover to cover
I took my time with it, even though it’s not a super long read. I wanted to understand every single word. Made notes, highlighted the important stuff, the usual deal. Hormozi talks a lot about something he calls “Grand Slam Offers.” He really broke down how to design these offers that are super valuable and priced just right. He’s not just throwing around big numbers, he’s talking about some serious principles of how to make something people really want and need.
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Tried to apply it to my own business
This was the tricky part. I run a small online coaching business, nothing fancy. But I thought, okay, let’s see if I can make a “Grand Slam Offer” of my own. I started by listing out all the things I offer, then I looked at what my competitors were doing. Hormozi emphasizes differentiation, so I brainstormed ways to make my services stand out. It wasn’t easy, I had to rethink a lot of things. What could I offer that others are not?
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Restructured my pricing
Hormozi’s got some interesting ideas about pricing. It’s not just about being the cheapest or the most expensive. He talks about finding that sweet spot where the customer feels like they’re getting a ton of value for their money. I played around with my pricing structure, bundled some services together, and even introduced a premium option with some exclusive features. It felt a little weird at first, but I decided to just go for it.
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Tested it out
This was the moment of truth. I launched my new offers to my email list, a little nervous, not gonna lie. I explained the new structure, highlighted the value they’d be getting, and crossed my fingers. And you know what? People started signing up. I got some really positive feedback, and a few people even went for the premium option. It wasn’t like I suddenly made a million dollars, but it was definitely a step in the right direction.
It’s still early days, but I’m feeling pretty good about this whole experiment. Hormozi’s book definitely gave me a new perspective on how to think about offers and pricing. It’s not just about making money, it’s about creating something that’s truly valuable and unique. I’m gonna keep tweaking things and see where it takes me. Maybe I won’t hit $100 million, but hey, a guy can dream, right?
